26 November 2014

Posted by Discount Insurance on Wednesday, November 26, 2014
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The most generous Christmas shoppers are men, according to a new survey from online marketplace flubit.com.

The research found that those aged between 30-40 years old - tend to spend the most – with a third of this age group happy to spend more than £500.

However, it may be a case of ‘throwing money at the problem’ as men tend to buy fewer, more grand gifts than women do. Female respondents, while they tend to be more careful with their money, seem to enjoy picking up a variety of gifts for loved ones.

The survey of 812 shoppers found fewer than half of women will spend more than £250. But they will end up buying more gifts than men, with more than two thirds planning to purchase more than 10.

The survey also reveals that we’re a nation of ultra-efficient Christmas shoppers who don’t mess about. Nearly 40% of people take two hours or less doing so; with only one in five (20%) needing three hours or more.

Two thirds of respondents said that money saved by being a savvy shopper would either go into the savings account or be spent on treating themselves.

Christmas shopping for pets seems to be one of the main trends this year, as more than half surveyed said they would be splashing out on a gift for their furry friend.

Christmas shopping is on the up overall as people decide to flee the frantic high street. A significant two thirds of British shoppers will do most of their shopping online this festive season.

Cyber Monday, which falls on December 1st this year, is traditionally the busiest online shopping day, as buyers rush to make sure all their orders arrive on time – and websites slash prices to encourage them.

A spokesman from Flubit.com, which commissioned their research, said: “We discovered some interesting difference in Christmas shopping behaviours between men and women, young and old this year”

“This helps us to make our service more tailored and personal to our individual customers.”

Whatever you spend on presents this Christmas; make sure you get them protected with contents insurance from Discount Insurance.