10 April 2013

Posted by Discount Insurance on Wednesday, April 10, 2013
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The rise of the ‘staycation’ is firmly on hold as Brits opt for sunshine holidays this year.

Miserable British weather has prompted Brits to avoid ‘staycations’ and book holidays in sunnier climes, a study has shown.

Three-quarters of respondents in BDRC’s Annual Holiday Trends Survey said they were planning to get away abroad this year, compared to two-thirds in the previous year.

Tourists are also thinking about spending longer overseas. Around 95 per cent said they were hoping to take a break of seven or more nights, compared to 89 per cent last year.

At the same time, the number of holidaymakers planning to stay in the UK has fallen for the first time in four years, with travellers citing “the weather” as one of the biggest factors in their decision to go abroad.

Steve Mills, director at BDRC Continental, said that these findings were supported by positive early-year figures for many major tour operators and travel agencies. However, he also noted that because tourism is very dependent on last-minute bookings, the market is volatile and could still change dramatically.

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Sarah Parkin