Selling your home is a doodle at the moment. In London there are between 7 and 10 buyers after every home. However, there are farther flung parts of the country where it’s far from a sellers’ market. Here are our tips on how to sell your house in 24 hours.
Light, make-up, action
Your house must be treated like the star of the show. Unless it looks appealing in the photographs, you won’t find an audience. William Tellwright, manager of John D. Wood, has a sales service that specialises in pre-photo shoot spruce-ups. “Our photographers will plump up cushions, re-pleat curtains and de-clutter work surfaces,” he says.
Be ready to scramble
Research shows that sales brochures without spelling mistakes sell homes three times more quickly than those that contain errors. Try and check the agent’s particulars. What is the best day of the week to go public with a listing? Friday, because that’s the day house-hunters plan their weekend viewing schedule. You want your house to be near the top of the property search engines. “A vendor who is prepared to have viewings at short notice, and to keep their home in a suitable state is definitely preferable,” says Geri Moore, director of Hunters.
Don’t always go for the highest valuation
Think twice before going with the agent who says your house is worth £20,000 more than a rival firm suggests. “It’s always tempting to go for the highest price, but if the market changes and your property is still sitting around six months later, it has cost you money,” says Will Watson of Middleton Advisors.
Sell in a conservation area
Buying in a conservation area is almost a cast-iron guarantee that the value isn’t going to drop. Witness the two-bedroom ground-floor apartment in the St Leonards area of Exeter, which was sold within 24 hours by Wilkinson Grant, for £145,000. The same agents sold another three-bedroom, listed property in Exeter in 48 hours, without the buyers’ even viewing it.
Provide extra rooms
Strategically place a boot room, perfect if potential buyers have muddy children or dogs. If you’re selling in the winter, make sure you light up a log burner, with piles of freshly-chopped wood beside it and don’t forget outdoors, because an unkempt garden will put people off in the first impression.
Play hard to get
When north London agents Aston Chase wanted to sell a prime property in Hampstead, they advertised in the newspapers, and turned down all requests from buyers for a viewing. It was let slip that the owner wanted to make pre-sale improvements. This generated what Aston Chase’s director Mark Pollack calls a “fever-pitch level of interest”. It worked. The plan resulted in “a virtually instantaneous sale at a very substantial record price for the area”.
Start packing before you’ve even sold
People won’t see your family snaps as charming bric-a-brac, but as house-shrinking clutter. “Try to look through the eyes of an incoming purchaser,” urges Matthew Abernethy of Kay & Co. “It’s your home, but they are viewing it as their future home.”
On the case
Send emails every couple days to everyone involved: estate agents, your solicitors, their solicitors and surveyors. Whether you are in the white heat of London or the more sedate markets elsewhere, it makes sense to approach selling your house as you would any business deal. Be professional, punctual and to the point, then watch your house fly off the shelf.
Discount Insurance can offer you Home Insurance at great prices, allowing you to find the right cover to meet your needs. Give us a call at 0800 294 4522 today!
Image source: Gradnja